Six small architectures will host the new Flos lamps at Euroluce 2023. A complete proposal that sees re-editions of historical models by masters of the past and absolute novelties, in a totally renewed exhibition and cultural format. The set-up at the fair, with a project signed by the Calvi Brambilla studio, art director of the brand, proposes a series of ‘capsules’ that guide visitors inside a circular itinerary that transversally embraces all the divisions: decorative, architectural and outdoor.
“Each Flos product is a world of itself, a unique creation that reflects the vision of the designer who created it,” explain Fabio Calvi and Paolo Brambilla. “The Flos’ presentation at Euroluce 2023 reflects this attitude: the stand is made up of six capsules, each dedicated to a new product. Each capsule is a small architecture in its own right, composed in turn of two intersecting cubic or cylindrical volumes”.
The Flos stand at Euroluce
Spread over an area of approximately 800 square metres, the Flos stand at Euroluce embraces the concept of the ‘capsule’ as a small architecture formed by two intersecting volumes, cubic or cylindrical in shape: in the first volume, the creative spark that gave life to the product is expressed, in the second the lamp is presented in all its essence.
The exterior design by Berlin-based Studio Lilo sees a reserved but informal green space gently creeping into the centre of the architecture, becoming an integral part of the exhibition.
New Flos lamps and re-editions of past collections
On display in the Flos stand at Euroluce are new products and re-editions of past collections. There are a total of one hundred and eleven new products dedicated to the architectural, decorative and outdoor spheres, to which are added revisitations of iconic lamps that Flos is re-proposing with new finishes, evolutions of the models, as well as the introduction of matte white and a special edition.
Taccia, the iconic lamp by Achille and Pier Giacomo Castiglioni, is presented in a special edition in a Matte White finish. From Gino Sarfatti’s production for Arteluce, in addition to the relaunch of the chandelier 2097 in a larger model, Flos retrieves the wall model 226/A, with its unusual long stem reminiscent of a halberd.
The companions of the past are flanked by the absolute novelties of some of the most acclaimed contemporary designers.
Ronan and Erwan Bouroullec individually design two new Flos lamp collections for the first time: Cèramique and Emi, characterised by craftsmanship and cutting-edge technology. Cèramique by Ronan Bouroullec is a collection composed of three table elements, with body and diffuser in ceramic with a crystalline lacquered finish, highlighting the craftsmanship of the product.