Simple Longboards, a Vienna-based skateboard brand, planned to construct its first global concept store in 2019. Simple Longboards evaluated five cities as candidates for the shop location: Amsterdam, Seoul, Taipei, Tokyo, and Vienna. Ultimately Taipei, stood out and became the first location for Simple Longboards’ project for constructing global concept stores.
The concept store for Simple Longboards isn’t actually a store for skateboards, but more based on the concept of simplicity conveyed by ThePlatypusCafé: Everything starts with subtle relationships connected by simplicity. From city to people, people to coffee, coffee to longboards , and longboards to people. Photographs: Hey!Cheese;