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Gandia Blasco Launch a New Brand Diabla


Gandia Blasco launch a new brand and new challenge – Diabla – not only a new outdoor furniture brand but an entirely new approach to enjoying the outdoors.

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At Diabla we are lovers of al fresco living. That doesn’t only mean a new chair or a new table, but rethinking how to enjoy the outdoor life. We play with air, water, wind, and sunshine, so you can permit yourself the luxury of being free, of letting your personality shine through, of living unrestrained by fashion and trends, of being authentic, creative, happy and inspiring.

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We will embark on this journey under the steady direction of the architect and designer Sara Romero, founding partner of the Romero Vallejo studio and longtime collaborator. She has been chosen to head Diabla and has said that Diabla is what Gandia Blasco has been looking for all its life.

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“Valentina Outdoor was created to provide the answer to a basic question: how to design furniture that is stripped to its essentials, playing with an item that is immediately recognizable to all of us? A cushion is an everyday object that suggests warmth and comfort, but that, scaled up to other dimensions and decontextualized, acquires another meaning, other uses.”

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Valentina is a fresh, colorful collection that can be used in surprising ways. Enjoy the outdoors and create your space by combining sun lounger, single armchair, double armchair and Valentina table. Valentina outdoor furniture is composed of a system of light structures made with Diabla white and red powder-coated stainless steel rods, which are expandable according to the furniture type. Two polyurethane foam cushions filled with memory foam, covered with waterproof fabric, fit over the frame. They adapt to the body, one vertical and the other horizontal, and the upholstery.

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