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Villeroy & Boch “Cooking Elements” by Circular


Shanghai-based creative agency CIRCULAR created a kitchen accessories collection for German ceramics brand Villeroy & Boch consisting of cookware, textiles, storage and countertop items. Sourced across Asia in collaboration with Hong Kong company Li & Fung, this collection uses high-quality materials like solid oak, borosilicate glass, stainless steel and cotton.

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Cookware: CIRCULAR created this high-quality, hard-working and affordable cookware to use every single day. The high-quality stainless-steel cookware achieves the ideal balance of professional-level performance, modern style and everyday practicality. Featuring a thick aluminium core impact bonded base for uniform heat transfer, these pieces brown and sear foods beautifully in minutes. Glass lids let you monitor the cooking process without having to open the lid and, therefore, better preserve the flavours of your food. Pouring spouts and a colander function on sauce pans makes it easy to drain liquids quickly and easily. The exclusive handle design integrates hanging rings, and cool silicone grips to better protect your hands.


Preparation: drawing upon many years of culinary experience, CIRCULAR designed and developed the exclusive Villeroy & Boch line of non-scratch kitchen tools – perfect for use with any cookware. These professional-quality utensils combine oiled solid oak handles with heat-resistant nylon. The practical hanging rings allow easy storage and make the tools exceptionally comfortable to use.

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Storage & counter-top: no kitchen is complete without a range of storage and countertop tools. CIRCULAR designed and developed a beautiful and practical collection of containers, cookbook stands, spice mills, oil & vinegar dispensers, cutting boards, mixing bowls and measuring cups featuring high-quality, authentic materials like solid oak, borosilicate glass, stainless steel and silicone.
Textiles: CIRCULAR designed a signature textile collection for all sorts of tasks – the 100% cotton dish towel mops up spills and dries pots and pans with ease. Each item features an exclusive and stylish Villeroy & Boch pattern in three colourways and has a loop for hanging.