The powerful Italian design brands Porro, Boffi and Living Divani joined in 2009 to create an innovative showroom, in the form of a loft on the roof of a building in SoHo, New York . Who was invited to do the interior design, none other than Piero Lissoni, the Italian architect and designer, renowned super signing many of the 3 mobile brand. The loft, dubbed BY, represents a contemporary lifestyle, where is the integration of spaces. The bathroom, for example, sits inside a glass box which leaves it exposed to both the bedroom and spacious living . Inside the loft was also created an environment that serves as studio and meeting room for guests who want advice on residential or commercial projects.