reMiks leading creative studio in Serbia has designed Supermarket Concept Store which is located in a former discount supermarket in Belgrade. reMiks’ relaxed attitude toward the “Golden years of Communism”, coinciding with the period of brutalism in architecture, was the constant source of inspiration for the reMiks team. The interior is intentionally raw and seemingly unfinished, so various delicate or luxurious objects or hedonistic activities the take place in an extremely ascetic environment. The installations are visible, concrete floor is cracked, toilet doors were taken off a derelict freight elevator. Retail modules were produced from recycled wood material (OSB). According to the designers, their intention was to create an “imperfect background for the educated consumers’ perfect fetishes”.
